Marketing Lessons We Can All Learn From The Super Bowl

Super Bowl LIII is days away. Whether you’re rooting for the Patriots (Not again!) or the Rams, many of us, myself included, are more excited about what this year’s commercials will bring. According to AdAge, we already know to expect spots from Anheuser-Busch, TurboTax, Mercedes-Benz (of course, since they’re the hosting field) and Hyundai. Last [...]

APIs: The Secret Sauce behind Cloud, Mobile and Social

Cloud, Mobile and Social (CM&S) are the new engagement models. One thing to carefully consider is the word “models” here; it's important to realize the importance and clearly understand that no reference architecture or digital transformation strategy would be complete without encompassing the CM&S engagement models. For example, some of the most popular applications today, [...]

Deliver an Exceptional Digital Experience for Better Business Results

Rethink engagement and reinvent relationships to bring customers back for more While the pace of business and the speed of content continue to accelerate, so does the demand to reach your audiences through a rich and robust digital experience, through multiple channels and devices. IBM’s Digital Experience solutions are uniquely designed to help create, manage, [...]

Layering social atop business : Accelerate + increase value | #IBMIoD

Darrin Nelson, VP of Solution Sales with Sirius Computer Solutions, among the largest IBM resellers in the world, joined John Furrier and Dave Vellante, theCUBE co-hosts, during their exclusive live coverage of the IBM Information on Demand 2013 event in Las Vegas. Nelson provided viewers with some background on his business and relationship with IBM. [...]