Analytics: Prediction, Predication or Predation?

The term “predictive analysis” may invoke an image of giant machines crunching massive permutations of seemingly irrelevant data into nuggets of actionable information. It can just as likely invoke an image of agitated analysts running to and fro in a high-pressure atmosphere. Indisputably, some look suspiciously at this notion of predicting the future. Predictive analytics [...]