Personalization for the Win

Today’s marketers face many challenges. Disperse marketing channels, siloed data, loud noise, and limited budgets are just a few. Yet, the pressure is on for traffic and lead generation. How are you effectively executing your marketing campaigns? Personalized marketing is a true one-to-one marketing practice, by which companies leverage data analysis and digital technology, to deliver [...]

By |2019-03-21T09:46:16-05:00March 18th, 2019|Blog|Comments Off on Personalization for the Win

Marketing Lessons We Can All Learn From The Super Bowl

Super Bowl LIII is days away. Whether you’re rooting for the Patriots (Not again!) or the Rams, many of us, myself included, are more excited about what this year’s commercials will bring. According to AdAge, we already know to expect spots from Anheuser-Busch, TurboTax, Mercedes-Benz (of course, since they’re the hosting field) and Hyundai. Last [...]

By |2019-01-23T16:11:30-05:00January 25th, 2019|Blog|Comments Off on Marketing Lessons We Can All Learn From The Super Bowl

3 Tips for Holiday Readiness

Last year’s Cyber Monday set the record for the largest online sales day ever, according to BlackFriday.com. This year, they’re expecting upward of $7.25 billion in sales. Is your company prepared for the upcoming holiday season? These are three tips to help you ramp up on your holiday retail preparation and ensure success through early [...]

By |2018-12-26T21:41:36-05:00September 21st, 2018|Blog|Comments Off on 3 Tips for Holiday Readiness