Preparing Your Website for the Holidays

As e-commerce continues to expand its reach beyond the traditional browser onto connected devices—smartphones, tablets, laptops, etc.—ensuring your business is ready to handle peak season traffic is an inevitable consideration. It is critical to plan appropriately beginning in the July/August timeframe and ensure the right parties are involved—not just your technical team, but other key [...]

Marketing Lessons We Can All Learn From The Super Bowl

Super Bowl LIII is days away. Whether you’re rooting for the Patriots (Not again!) or the Rams, many of us, myself included, are more excited about what this year’s commercials will bring. According to AdAge, we already know to expect spots from Anheuser-Busch, TurboTax, Mercedes-Benz (of course, since they’re the hosting field) and Hyundai. Last [...]

3 Considerations When Planning Your Digital Transformation

Before you go through the steps to building out or enhancing your digital strategy, you should understand what’s driving the digital revolution. Go where your customers are. Millennials are the largest workforce in the U.S., and they will increasingly dominate the adult population. This digitally-born population were some of the early users of AOL Instant [...]

How to Quickly Build Engaging Digital Experiences

Are you struggling with increasing your conversion rate? Are you finding it hard to ensure that your website visitors don’t click away after a few seconds? Is it hard to gain traction with your brand on mobile devices? Companies that embrace digital capabilities transform themselves, so they not only survive but thrive in the new [...]

How to Choose a Digital Marketing Agency

Today’s businesses need to consider the implications of not utilizing digital transformation to improve customer interactions and achieve other business benefits. A successful digital transformation strategy includes reviewing elements such as mobile applications, your eCommerce site, customer data insights, digital branding, and more. Consider these items when evaluating digital agencies: The Agency’s Own Look and [...]

Sirius Launches Agency FiveOut

In the last few years, Sirius has been focusing more on expanding our strategy, design and consumer marketing expertise. As part of these efforts, in 2015 Sirius acquired the Digital Software Services assets of Avnet, Inc., which included a group formerly known as Ascendant Technology. The team, who had already been working together for several [...]