Prep Your Website for Peak Seasonal Demand (Part 2)

It is never too early to start planning for the holiday season but starting now—in the summer—will put you on track for ensuring customer satisfaction and holiday success. Maximize holiday results, reduce risk and lower everyone’s stress levels by involving your technical team and other key business stakeholders and partners within your overall digital ecosystem [...]

Prep Your Website for Peak Seasonal Demand

This year has been brutal for most retailers, and it is safe to expect that more people will opt to do their holiday shopping online as we all continue to navigate ordinances and safety precautions brought on by COVID-19. A shopping experience that is quick, seamless and provides some “warmth” via personalization is appreciated by [...]

Why We’re Excited About the New HCL Commerce v9.1

For a large part of my career I have been involved with what is now HCL Commerce (formerly IBM WebSphere Commerce), a powerful customer interaction platform for omni-channel commerce. My first project was a v5.4 to v5.6 migration, and I have been on projects for every version through the current v9 iteration. To say that [...]

Infographic: Attribution Modeling Approaches

Marketing attribution means identifying a set of user action–events or touchpoints–that contribute in some manner to a desired outcome, and then assigning a value to each of those events. The concept isn’t new, but the methods and tools available have become more powerful. Tracking ROI and determining the KPIs of digital campaigns are key to [...]

3 Tips for Holiday Readiness

Last year’s Cyber Monday set the record for the largest online sales day ever, according to BlackFriday.com. This year, they’re expecting upward of $7.25 billion in sales. Is your company prepared for the upcoming holiday season? These are three tips to help you ramp up on your holiday retail preparation and ensure success through early [...]

Case Study: Sirius Helps Client with a Custom Packaging Website

Distinct Packaging was launched last year to build a direct-to-consumer model that would complement parent company BranchForty LLC’s historical B2B focus. The leadership at BranchForty determined the primary channel for the effort would be a dynamic eCommerce site offering direct ordering of low-volume, customized packaging. With help from the Sirius eCommerce practice, Distinct Packaging’s online [...]

FiveOut Helps Clients Master eCommerce

You may have seen that Sirius spun off our digital agency, FiveOut, earlier this year. A practice that’s now nine years old, FiveOut is expanding our digital and marketing capabilities, and combined with our technical expertise, lets Sirius offer our clients the best, broadest range of business solutions. Here are a couple of recent success [...]