Personalization for the Win

Today’s marketers face many challenges. Disperse marketing channels, siloed data, loud noise, and limited budgets are just a few. Yet, the pressure is on for traffic and lead generation. How are you effectively executing your marketing campaigns? Personalized marketing is a true one-to-one marketing practice, by which companies leverage data analysis and digital technology, to deliver [...]

By |2019-03-21T09:46:16-05:00March 18th, 2019|Blog|Comments Off on Personalization for the Win

Cloud or On-Prem: The Data Warehousing Crossroads

If you’ve gone down the path of a data warehouse you are likely at a crossroads. Should you move all or some of your data defined business requirements to the cloud? Enterprises of all kinds are starting to look down that road. Before we compare and contrast the two, it’s important to understand the benefits [...]

By |2019-02-15T11:19:41-05:00January 30th, 2019|Blog|Comments Off on Cloud or On-Prem: The Data Warehousing Crossroads

Marketing Lessons We Can All Learn From The Super Bowl

Super Bowl LIII is days away. Whether you’re rooting for the Patriots (Not again!) or the Rams, many of us, myself included, are more excited about what this year’s commercials will bring. According to AdAge, we already know to expect spots from Anheuser-Busch, TurboTax, Mercedes-Benz (of course, since they’re the hosting field) and Hyundai. Last [...]

By |2019-01-23T16:11:30-05:00January 25th, 2019|Blog|Comments Off on Marketing Lessons We Can All Learn From The Super Bowl

3 Tips to Help Manufacturers Create Market Disruption

Despite operating in an age where smart technologies have become integral to our lives, manufacturing and production facilities have been historically slow in implementing technological advances. Yet, it’s the implementation of smart strategies, such as the internet of things (IoT) and machine learning, that will enable those brave enough in Industry to realize Industry 4.0 [...]

By |2018-12-26T21:41:22-05:00December 5th, 2018|Blog|Comments Off on 3 Tips to Help Manufacturers Create Market Disruption

Infographic: 8 Healthcare Analytics Tips

Many healthcare organizations are drowning in the medical and consumer data flood. According to research by IDC Health Insights, hospitals rank analytics as the top driver for new IT spending. The data and analytics pressures prevalent in healthcare make the industry unique. However, there are several best practices in other industries that can improve outcomes. [...]

By |2018-12-26T21:41:29-05:00October 18th, 2018|Blog|Comments Off on Infographic: 8 Healthcare Analytics Tips

GDPR – Why Should You Care?

The General Data Protection Regulation (GDPR) is the new EU data privacy regulation that comes into force on May 25, 2018. GDPR requires organizations to manage customer data more securely, and to provide some fundamental data rights to EU citizens regarding access to data about them, as well as portability of their data. Some of [...]

By |2018-12-26T21:42:00-05:00April 2nd, 2018|Blog|Comments Off on GDPR – Why Should You Care?

7 Reasons Why Organizations Are Moving Their Data to the Cloud

In order to take advantage of the revolution in data and analytics provided by the cloud, it’s important to understand why organizations are moving data to the cloud. I’ve outlined seven reasons for using the cloud for analytics.In order to take advantage of the revolution in data and analytics provided by the cloud, it’s important [...]

By |2018-12-26T21:42:02-05:00March 22nd, 2018|Blog|Comments Off on 7 Reasons Why Organizations Are Moving Their Data to the Cloud

7 Steps to Effective Data Classification

In today’s security landscape data protection is not just a legal necessity, it’s critical to organizational survival and profitability. Storage is cheap, and organizations have become data hoarders. One day — they think — they’ll get around to mining all of that data for something useful. But data hoarding can cause serious issues. Much of [...]

By |2019-02-27T15:46:31-05:00March 19th, 2018|Blog|Comments Off on 7 Steps to Effective Data Classification

How Artificial Intelligence Is Driving Data Productivity

Digital transformation is among us. Is your organization a disruptor? Those among the disruptors are in the driver’s seat of innovation, giving their companies a leg up on the competition and improving their financial performance. But what’s driving their disruptions? Data is a key factor in digital transformation success. Having valuable, actionable data gives organizations [...]

By |2018-12-26T21:42:05-05:00March 5th, 2018|Blog|Comments Off on How Artificial Intelligence Is Driving Data Productivity

New Sirius White Paper: IBM Integrated Analytics System (IIAS)

IBM has integrated Netezza technology with the IBM Db2 engine to provide a common, consistent SQL interface for both Netezza and all Db2-centric database offerings. Called IBM Integrated Analytics System (IIAS), it solves a number of problems inherent to both the Mustang- and IBM BladeCenter server-based Netezza machines (TwinFin, Striper and Mako), while also innovating [...]

By |2018-12-26T21:42:13-05:00November 7th, 2017|Blog|Comments Off on New Sirius White Paper: IBM Integrated Analytics System (IIAS)