How to Be Clever, Not Creepy, With Customer Data

For some consumers, just hearing the word “data” is enough to send shivers down their spines. Data controversies such as the Facebook-Cambridge Analytica scandal have made the public wary about how companies collect and use their data. However, data doesn’t have to be creepy, and shouldn’t be. When used securely and strategically, data can help [...]

By |2019-07-17T09:59:49-05:00July 17th, 2019|Blog|Comments Off on How to Be Clever, Not Creepy, With Customer Data

Case Study: Fitness Company Drives Growth With a Powerful Data Warehouse Solution

Siloed data-storage systems were preventing a large and fast-growing franchisor and operator of fitness centers from gaining important insights to drive further business growth. Access to and visibility of critical customer data was unleashed with the help of Sirius. By implementing a full complement of IBM Analytics solutions, and integrating IBM Cognos Analytics with the [...]

By |2019-03-20T11:03:48-05:00March 22nd, 2019|Blog, Case Study|Comments Off on Case Study: Fitness Company Drives Growth With a Powerful Data Warehouse Solution

Are You Ready for a Next-Generation Data Strategy?

Are you harnessing the power of big data? Successful organizations require high-performance data capabilities to reduce the cost of stockpiling multi-structured data, and to improve computation for strategic analytics assets. The Sirius Data & Analytics practice designed a mini-workshop series to help clients understand the extraordinary benefits of IBM Integrated Analytics System (IIAS). Join Sirius [...]

By |2018-12-26T21:41:59-05:00April 17th, 2018|Blog|Comments Off on Are You Ready for a Next-Generation Data Strategy?