Business Innovation

/Tag:Business Innovation
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Infographic: Attribution Modeling Approaches

Marketing attribution means identifying a set of user action–events or touchpoints–that contribute in some manner to a desired outcome, and then assigning a value to each of those events. The concept isn’t new, but the methods and tools available have become more powerful. Tracking ROI and determining the KPIs of digital campaigns are key to [...]

By |October 31st, 2018|Blog|Comments Off on Infographic: Attribution Modeling Approaches

4 Industries That Find Blockchain Technology Useful

By 2024, the global blockchain market is expected to be worth $20 billion, and according to a recent study by IBM, one-third of C-level executives are considering adopting these technologies. Does that surprise you? Is your organization exploring blockchain or distributed ledger solutions? Recent reports indicate that blockchain has the potential to reduce certain industries’ [...]

By |October 23rd, 2018|Blog|Comments Off on 4 Industries That Find Blockchain Technology Useful

3 Benefits of Blockchain

By now, I’m sure that you’ve heard of blockchain. It’s a buzzword that’s worthy of our attention. Have you ever wondered if the benefits of blockchain truly stack up? Determine for yourself after you read these three advantages of blockchain technology. 1. See right through. Blockchain technology uses a similar technology, that of bitcoin, where [...]

By |August 20th, 2018|Blog|Comments Off on 3 Benefits of Blockchain

Master the Art of Data Science

Data scientists play a vital role in the modern business world, helping organizations identify insights and make more informed decisions. To stay ahead of the competition, organizations need insights quickly, and this can put a serious strain on data science professionals. If you’re looking for a modern analytics architecture to support your data needs, join [...]

By |August 15th, 2018|Blog|Comments Off on Master the Art of Data Science

A Smarter Business Intelligence (BI)

Does your business intelligence (BI) platform help you make decisions and plan for a prosperous future? It should and it can. To get ahead in today’s analytics-driven world, it’s important for organizations to have a solid business intelligence platform to help them make decisions and plan for a prosperous future. We’re hosting a live webinar [...]

By |August 6th, 2018|Blog|Comments Off on A Smarter Business Intelligence (BI)

Security Is the Foundation for Achieving Digital Dominance

Where are you on the path to digital transformation? Perhaps you’re just starting to build a transformation plan, or maybe you already have a grip on what you want to accomplish but don’t know where to start. The foundation of any successful enterprise is to become and remain a trusted organization or brand. And a [...]

By |July 27th, 2018|Blog|Comments Off on Security Is the Foundation for Achieving Digital Dominance

Deliver a Superior Digital Experience

In our digitally transforming world, your users have come to expect sub-second response times from applications. But as applications evolve, virtualize, and leverage container technologies like Docker, OpenShift, and Kubernetes - as well as hybrid cloud - they become more complicated. And that makes it more difficult to meet users' performance expectations. Watch the Sirius [...]

By |July 25th, 2018|Blog|Comments Off on Deliver a Superior Digital Experience

3 Considerations When Planning Your Digital Transformation

Before you go through the steps to building out or enhancing your digital strategy, you should understand what’s driving the digital revolution. Go where your customers are. Millennials are the largest workforce in the U.S., and they will increasingly dominate the adult population. This digitally-born population were some of the early users of AOL Instant [...]

By |June 15th, 2018|Blog|Comments Off on 3 Considerations When Planning Your Digital Transformation

How to Quickly Build Engaging Digital Experiences

Are you struggling with increasing your conversion rate? Are you finding it hard to ensure that your website visitors don’t click away after a few seconds? Is it hard to gain traction with your brand on mobile devices? Companies that embrace digital capabilities transform themselves, so they not only survive but thrive in the new [...]

By |June 4th, 2018|Blog|Comments Off on How to Quickly Build Engaging Digital Experiences

Plan Your Data-Driven Digital Transformation Journey

Organizations leverage internal and external data to anticipate customer needs, provide better service, deliver better outcomes, and disrupt existing markets with business models. The amount of analyzed data that is “touched” by cognitive systems will grow by a factor of 100 to 1.4ZB in 2025. And it’s no surprise that studies are predicting more than [...]

By |May 7th, 2018|Blog|Comments Off on Plan Your Data-Driven Digital Transformation Journey