3 Critical Business Technology Trends for 2020

It’s the most wonderful time of the year—a time for celebrating, for looking back on where you’ve been, and looking ahead to what’s next. A big part of evaluating what's next for your business or organization is staying abreast of new trends and adopting those that make sense for you, especially where business technology is [...]

Infographic: Attribution Modeling Approaches

Marketing attribution means identifying a set of user action–events or touchpoints–that contribute in some manner to a desired outcome, and then assigning a value to each of those events. The concept isn’t new, but the methods and tools available have become more powerful. Tracking ROI and determining the KPIs of digital campaigns are key to [...]