Infographic: Attribution Modeling Approaches

Marketing attribution means identifying a set of user action–events or touchpoints–that contribute in some manner to a desired outcome, and then assigning a value to each of those events. The concept isn’t new, but the methods and tools available have become more powerful. Tracking ROI and determining the KPIs of digital campaigns are key to [...]

Infographic: 8 Healthcare Analytics Tips

Many healthcare organizations are drowning in the medical and consumer data flood. According to research by IDC Health Insights, hospitals rank analytics as the top driver for new IT spending. The data and analytics pressures prevalent in healthcare make the industry unique. However, there are several best practices in other industries that can improve outcomes. [...]

Five Factors Driving Xaas Demands

Digital transformation is making market disruption the norm, challenging IT leaders to embrace innovation more aggressively. To this end, an increasing number of IT leaders and their organizations are looking to leverage specialty service providers to augment their organization’s IT team. From cloud services to storage and managed services, Anything-as-a-Service (XaaS) is predicted to dominate [...]

Boost Your Data Strategy With Unstructured Data

Data deluge can be discouraging, but a good data strategy is all about gaining value from all of your data — no matter the format. Traditionally, data was held in structured databases, but in today’s digital age, organizations are accessing unstructured data from numerous sources and often in large amounts. Sources such as web clickstreams, [...]

5 Key Considerations When Choosing a Data Science Platform

Organizations today are gathering mass quantities of data from a multitude of sources in an effort to gain insights that will improve their business outcomes. But what good is a stockpile of data if the information derived is not analyzed and acted upon quickly and correctly? The ability to rapidly uncover patterns in collected data [...]

GDPR – Why Should You Care?

The General Data Protection Regulation (GDPR) is the new EU data privacy regulation that comes into force on May 25, 2018. GDPR requires organizations to manage customer data more securely, and to provide some fundamental data rights to EU citizens regarding access to data about them, as well as portability of their data. Some of [...]

7 Reasons Why Organizations Are Moving Their Data to the Cloud

In order to take advantage of the revolution in data and analytics provided by the cloud, it’s important to understand why organizations are moving data to the cloud. I’ve outlined seven reasons for using the cloud for analytics.In order to take advantage of the revolution in data and analytics provided by the cloud, it’s important [...]

How Artificial Intelligence Is Driving Data Productivity

Digital transformation is among us. Is your organization a disruptor? Those among the disruptors are in the driver’s seat of innovation, giving their companies a leg up on the competition and improving their financial performance. But what’s driving their disruptions? Data is a key factor in digital transformation success. Having valuable, actionable data gives organizations [...]

Sirius White Paper: IBM Integrated Analytics System (IIAS)

IBM has integrated Netezza technology with the IBM Db2 engine to provide a common, consistent SQL interface for both Netezza and all Db2-centric database offerings. Called IBM Integrated Analytics System (IIAS), it solves a number of problems inherent to both the Mustang- and IBM BladeCenter server-based Netezza machines (TwinFin, Striper and Mako), while also innovating [...]