About Russ Nelson

Russ Nelson is the Adobe Platform Leader with Sirius.

Personalization for the Win

Today’s marketers face many challenges. Disperse marketing channels, siloed data, loud noise, and limited budgets are just a few. Yet, the pressure is on for traffic and lead generation. How are you effectively executing your marketing campaigns? Personalized marketing is a true one-to-one marketing practice, by which companies leverage data analysis and digital technology, to deliver [...]

By |2019-03-21T09:46:16-05:00March 18th, 2019|Blog|Comments Off on Personalization for the Win