Siloed data-storage systems were preventing a large and fast-growing franchisor and operator of fitness centers from gaining important insights to drive further business growth.
Access to and visibility of critical customer data was unleashed with the help of Sirius. By implementing a full complement of IBM Analytics solutions, and integrating IBM Cognos Analytics with the client’s Salesforce CRM solution, the client gained deeper insights into its customers. The solution helped make sense of an enormous amount of data about such things as member usage statistics, enrollment rates, contract and payment statuses, staffing and operations. “The integration of the Cognos environment with
the Salesforce application lets both headquarters and franchisees run business reports directly,” explained Sirius Big Data Business and Analytics Practice Director Chad Knutson.
The analytics solutions set the stage for better business outcomes by:
- providing a new level of data custody enabling analysis and reporting on critical information
- empowering franchisees to use data for business decision-making, and
- establishing a foundation for future predictive and prescriptive analytics.
Read this IBM success story to learn more.
Sirius is a national integrator of technology-based business solutions that span the enterprise, including the data center and lines of business. A Platinum IBM Business Partner, Sirius is one of the largest IT solutions integrators in the US. Our certified experts install, configure and support solutions built on products from the world’s leading technology brands. Contact us today to begin a discussion of your needs.
