AI-botWhen you hear “Artificial Intelligence (AI)” do you think about bad robots like HAL and the Terminator? Don’t. Think R2D2 and C3PO. Like those two very useful droids, artificial intelligence (AI) will bring tremendous benefits to humans. AI and machine learning are here and in widespread use every day—in fact, we’ve already become quite dependent on them.

Some common examples of machine learning and AI include:

  • GPS or ride-sharing applications that approximate time of travel or the quickest route based on live traffic data
  • Online shopping which offers you a list of recommendations based on your previous purchases and preferences
  • A learning thermostat like Nest which uses behavioral algorithms to customize your home’s temperature and energy usage

It’s no coincidence that the examples cited above are also examples of digital businesses that have blossomed and then quickly dominated their industries. What did these businesses figure out before the rest? They learned how to use data science as a strategic business asset that fuels and promotes not only more business, but smarter business.

In our digital world, the key to gaining a competitive advantage is learning to see data as currency. We are producing more data than ever, roughly 2.5 quintillion bytes of data every day, and that number is only expected to grow. While all this data may seem to be merely the exhaust or remnants of our digital trail, data scientists at Intel® and other tech companies have been turning this data into much more through advanced data science, including the adoption of machine learning and artificial intelligence.

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