Marketing attribution means identifying a set of user action–events or touchpoints–that contribute in some manner to a desired outcome, and then assigning a value to each of those events. The concept isn’t new, but the methods and tools available have become more powerful.
Tracking ROI and determining the KPIs of digital campaigns are key to helping organizations optimize their customers’ journeys and outperform the competition.
Check out our Attribution Modeling Infographic to learn about the various approaches.
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