Infographic: Attribution Modeling Approaches

Marketing attribution means identifying a set of user action–events or touchpoints–that contribute in some manner to a desired outcome, and then assigning a value to each of those events. The concept isn’t new, but the methods and tools available have become more powerful.

Tracking ROI and determining the KPIs of digital campaigns are key to helping organizations optimize their customers’ journeys and outperform the competition.

Check out our Attribution Modeling Infographic to learn about the various approaches.

Learn about our digital transformation solutions, or contact a Sirius expert for more information.


attribution modeling


By |2018-12-26T21:41:28-06:00October 31st, 2018|Blog|Comments Off on Infographic: Attribution Modeling Approaches

About the Author:

Laura Clark is a Senior Corporate Communications Specialist with Sirius.