Are you struggling with increasing your conversion rate? Are you finding it hard to ensure that your website visitors don’t click away after a few seconds? Is it hard to gain traction with your brand on mobile devices?
Companies that embrace digital capabilities transform themselves, so they not only survive but thrive in the new economy. Marketing departments, specifically, are facing a new challenge on how to deliver engaging digital experiences. And content is in the spotlight of this challenge. It’s estimated that by 2020, the quality of customer experience will overtake price and product as the key brand differentiator.
So, how do you improve your delivery throughout each touchpoint? Content is key throughout all digital interactions. Whether it be in your email campaigns, social media, banner ads, landing pages, online store, or even your mobile app, content needs to be creatively generated, properly targeted and well managed.
Many organizations are turning to headless CMS to help them deliver rich digital experiences on ecommerce sites and landing pages. Headless CMS is a backend-only content management system that’s built to be the content repository to make content accessible via REST APIs for display on any device. It provides the flexibility for how you want to display your content.
To help organizations build personalized experiences, cloud-based CMS tools like IBM Watson Content Hub allows you to create meaningful, personalized experiences so you can better attract and retain customers.
To learn more best practices for improving your customer experiences, watch our Digital Experience webcast.
Contact us to learn more about Sirius’ Digital Experience offerings.