image-3Is your mobile strategy giving you flashbacks to the ’90s?!

The first wave of digitization came with the Internet in the ’90s, when companies realized they need to run — not walk — to get their business online. The Internet fundamentally changed the way business was done. Companies significantly increased their investment and focus on research and development. The way they collaborated and interacted with their customers underwent a rapid evolution. The ’90s had a significant impact on our culture, and fundamentally changed commerce.

In the early days of the Internet and e-commerce, many companies started by undertaking specialized, often disconnected initiatives, resulting in a lot of fragmented and uncoordinated efforts. Integration with existing processes and infrastructure went out the window, causing disconnect, confusion and poor utilization. This made it difficult to tackle key initiatives and deliver tangible results to the business.

Does this sound like your experience today as you tackle mobility?

Fast forward to 2014, and there are clear reasons why companies should be focusing on the development of a mobile strategy. Again, it is fundamentally changing the way we do business! How do we avoid the pitfalls of the early days of the Internet, and capitalize on our experience? The keys are governance and establishing a cohesive, enterprise-wide strategy that is in line with your overall business.

What do I mean by governance?

It’s simple. Successful mobile efforts blend the understanding of user experience that your line of business can bring, with the technology knowhow of your IT department. For mobility to be successful, it will require close partnerships among multiple stakeholders, all owning an important part of this rapidly evolving mobility space.

Sirius can help you jump-start planning with a best practices workshop

During the half-day session, our team will help you identify and set your mobile priorities, understand the fundamentals of good governance, define requirements, and establish a solid roadmap for your organization’s mobile initiatives. We will focus on steps to:

  • Understand where your mobile matu­rity benchmarks stack up against your industry peers
  • Define your mobile governance team
  • Identify and set your mobile priorities
  • Identify your short list of mobile Web and application initiatives
  • Discuss a roadmap and budget for mobility
  • Determine next steps in defining your requirements and benchmarks

Want to learn more?