Performance Bicycle Attracts High-Value Traffic, Boosts Conversion Rates with Online Learning Center

Founded in 1982 and headquartered in Chapel Hill, NC, client Performance Bicycle is a leading retailer of cycling products. With 1,800 employees, a presence in 20 states and a comprehensive offering of more than 10,000 products, the company operates bricks-and-mortar stores, a printed catalog business and an e-commerce website.

Sirius consultants have been working with longtime client Performance to implement infrastructure and Web services, helping build a highly successful and award-winning e-commerce presence for this industry-leading retailer. To drive additional e-commerce sales, Performance wanted to harness its employees’ cycling knowledge to attract and inspire customers. How could it deliver this knowledge to customers in an engaging way?

Sirius worked with Performance to implement IBM WebSphere Portal and Web Content Manager, and ran knowledge-transfer sessions to get business users up to speed rapidly. Sirius consultants helped Performance create an interactive Learning Center seamlessly linked to its e-commerce site, enabling knowledgeable employees to share their tips, tricks and expertise with customers and visitors.

The Learning Center attracted a 300-percent traffic increase by its fourth month online. By leading inspired visitors to the e-commerce site, the Center boosts conversion by up to 20 percent, driving sales.

IBM has produced a client case study with detailed information about this outstanding e-commerce solution, which is available for immediate download.


John LaFountain is a Senior Corporate Communications Specialist with Sirius Computer Solutions.

By |2018-12-26T21:45:02-05:00June 4th, 2014|Blog|0 Comments

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