Combine commerce, online marketing and social media

Online consumers have not only increased in number, but have also become smarter, more sophisticated and more demanding. Eight of 10 U.S. consumers shop online (browse, research and/or buy) at least once a week. Nine of 10 online adults use social media. A third of online consumers follow their favorite retailers on social media sites. And almost two-thirds consider personal advice from friends to be the most important criterion in purchase decisions.

Intelligently address the growing social implications in online retail

The Sirius eCommerce for Retail Solution is a model for driving revenue and profit on your retail Web site using an industry-leading eCommerce toolset augmented by best-of-breed social technologies. The solution optimizes online shopper/browser conversion rates and easily integrates with legacy business systems including inventory and ERP systems.

The critical components include:

  • A world-class catalog
  • A robust marketing toolset that is easy to use by line-of-business marketing stakeholders without programmer intervention
  • Community integration
  • Aggressive utilization of data gathered about your consumers and how they respond to your marketing tactics.

Implementing the Sirius eCommerce Solution for Retail will let you market and encourage customer advocacy using on-site tools like Bazaarvoice and Connections, and integrate with community sites such as Facebook and Twitter to drive purchase decisions on your retail Web site. By analyzing the adaptation and conversion rates of these tactics and deploying continuous improvements, the more successful tactics can then be applied to a larger customer base.

Check out the Sirius Digital Experience site to see multiple examples of retail clients that have used the full range of Sirius eCommerce solutions to enhance customer acquisition and retention.

Proven process specifically for Commerce solutions

The Sirius eCommerce Solution for Retail is based on IBM WebSphere Commerce which has been consistently rated by third-party analysts as the best and most robust eCommerce platform on the planet. Additional components may include IBM Cognos for insightful reports and dashboards on things like shopper behavior and campaign effectiveness, IBM Lotus Connections, IBM Coremetrics, WebSphere MQ, WebSphere ESB, and various third-party social solutions such as Bazaarvoice, Facebook, Twitter, etc.

Implementing the Sirius eCommerce Solution for Retail will let you market and encourage customer advocacy using on-site tools like Bazaarvoice and Connections, and integrate with community sites such as Facebook and Twitter to drive purchase decisions on your retail Web site. By analyzing the adaptation and conversion rates of these tactics and deploying continuous improvements, the more successful tactics can then be applied to a larger customer base.

Sirius eCommerce for Retail solutions have received multiple awards, including:

  • IBM’s Best Customer-Centric eCommerce Implementation
  • Multichannel Merchant Awards
  • Internet Retailer Top 100
Learn More