Sirius eCommerce for Retail solution
Combine online marketing with social media, mobile purchasing, call center SME on products and in-store pickup, to drive larger sales and reach more customers
The Sirius eCommerce for Retail solution aims to intelligently address the growing social implications in online retail. A retail Web site’s business value equates directly to its revenue, profit, and return on investment. The Sirius eCommerce for Retail solution is a model for driving revenue and profit on your retail Web site using a best-of-breed eCommerce toolset augmented by best-of-breed social technologies. The solution optimizes online shopper/browser conversion rates and easily integrates with legacy business systems including inventory and ERP systems.
The Sirius eCommerce for Retail solution is based on IBM WebSphere Commerce, which has been consistently rated by third-party analysts as the best and most robust eCommerce platform on the planet. Additional IBM components may include Commerce Insights, Journey Analytics, Tealeaf, Cognos and PureData for Analytics for insightful diagnostic, predictive, prescriptive analysis on shopper behavior, campaign effectiveness and purchase conversion. The solution may also include IBM Portal, Connections, WebSphere MQ and WebSphere ESB, and various third-party social solutions such as Bazaarvoice, Facebook, Twitter and more.
The critical components include:
- A world-class catalog
- A robust marketing toolset that is easy to use by line-of-business marketing stakeholders without programmer intervention
- Community integration
- Aggressive utilization of data gathered about your consumers and how they respond to your marketing tactics.