Cloud, Mobile and Social (CM&S) are the new engagement models. One thing to carefully consider is the word “models” here; it’s important to realize the importance and clearly understand that no reference architecture or digital transformation strategy would be complete without encompassing the CM&S engagement models. For example, some of the most popular applications today, such as Facebook, Instagram, WhatsApp and Snapchat, tie into user interaction. Advertisers are spending billions of dollars to target these sites’ enormous user bases in order to grow their businesses and generate more revenue.
To retain customers and tap into new markets, today’s businesses have to build agile applications that are designed to interact, share, consume and even manipulate data all at the same time, with user response times measured in milliseconds.
Organizations are looking to support a broader ecosystem of partners in order to reach new customers, meet the increasing expectations of existing customers, and open up new markets. To drive new sources of revenue, acquire more clients or partners, share data and grow their business, organizations of all sizes must transform themselves to offer their services in a digital form.
Two factors that are critical to the success of these efforts are the adaptability and speed-to-market of their applications to new endpoints—specifically mobile and wearable devices.
According to Ericsson ConsumerLab, 43 percent of smartphone users say they’ll likely replace their smartphones with next-generation wearables. And according to Gartner, global mobile application revenues are expected to grow to $76 billion in 2017. The market is changing so rapidly that, as soon as tomorrow, there could be new endpoints like wearables taking from the focus from mobile phones.
Therefore, to stay in business and grow, businesses need application environments that are agile and will provide the toolset to market new applications to customers in a matter of weeks rather than months. And the best way to accomplish that is by leveraging application programming interfaces (APIs) and microservices into current architectures.
APIs and microservices have created an innovative business environment that allows businesses to expand beyond their defined ecosystem and create new connections in the marketplace. To manage the entire API life cycle, businesses need an API management solution for both on-premise and cloud that can create, run, manage and secure their APIs and microservices.
Sirius Solutions Architect Aseem Bhardwaj has written an informative, concise introduction into the critical role that APIs are playing in the development of user-driven applications. His paper discusses the importance of API, mobile and cloud integration, and their ability to allow businesses to build agile applications in today’s vast and fast-growing user economy.