The first wave of digitization came with the Internet in the ’90s, when companies realized they needed to scramble to get their businesses online. The Internet fundamentally changed the way business was done, and companies significantly increased both their investments in and focus on research and development. The way they collaborated and interacted with their customers underwent a rapid evolution. It had a significant impact on our culture, and fundamentally changed the nature of commerce.
In the early days of the Internet and e-commerce, many companies started by undertaking many specialized and often disconnected initiatives, resulting in a lot of fragmented and uncoordinated efforts. Integration with existing processes and infrastructure went out the window, causing disconnect, confusion and poor utilization. This made it difficult to tackle key initiatives and to deliver tangible results to the business.
Does this sound like your experience today as you tackle mobility?
Like the emergence of the Internet in the ’90 s, mobility today is fundamentally changing the way we do business, and there are clear reasons why companies should be focusing on the development of a mobile strategy. How can you avoid the same types of pitfalls and capitalize on your experience? The key is governance and establishing a cohesive, enterprise-wide strategy that is in line with your overall business. What do I mean by governance? It’s simple — successful mobile efforts blend the understanding of user experience that your lines of business can bring, together with the technology know-how of your IT department. For mobility to be successful, it will require close partnerships among multiple stakeholders who all share ownership in the rapidly evolving mobility space.
Want to learn more? Attend a Planning for Mobility: Best Practices Workshop. Please contact Wendi O’Neill for more information.
Wendi O’Neill is Sirius’ Cross Brand Specialist – Mobility.